The Hallmark Event

The Hallmark Event, is what the designers and staff at Dorothy McDaniel’s Flower Market called this super hush hush birthday surprise party for Dorothy herself.  In the company of just a few of her childhood friends and family, Dorothy celebrated her 75th birthday.


Thinking she was needed urgently for a customer service call, Dorothy rounded the corner into the beautiful flower shop and was greeted with heart-warming familiar faces, champagne toasts and cheers of well wishes for many more wonderful years ahead.


As to be expected, when a floral boutique hosts a special event, there will be flowers. The already stunning Downtown Birmingham showroom, was spruced up with an exquisite centerpiece of violet and lavender alliums, ivory Lisianthus, white hydrangea and Oriental Lillies. I say, if these beauties are special enough for an event in honor of this floral guru, then perhaps they should be considered for your next event as well.


Kathy G. catered platters of delicious wedge sandwiches with a honey almond edge, fresh veggies, oven baked parmesan chips and paired dips.


Diane Olexia, fellow creative and dear friend of Dorothy’s, personally crafted the blush colored rosette two-tiered birthday cake.  This elegant confection was finished with a Peonies, Scabiosa, Stock floral garnish, and dusted with edible glitter. Oh, and it was DELICIOUS!


This year, the company will also recognize it’s notable 40th anniversary.  Through the years Dorothy McDaniel’s has delivered beautiful floral arrangements that comfort in times of grief and bring joy in times of celebration.  Because of this, she is more than a florist, she is a friend to so many.  While this intimate surprise celebration was just what she wanted for her 75th, she made comments eluding that her 80th birthday celebration will not be quite as modest. Whether grand or modest, you can rest assured that anything Dorothy and her team have a part in, will be laced with beauty and grace.




With lots of hugs, laughter, sharing of new stories and reminiscing of old memories, this was a celebration that Dorothy will cherish for a lifetime.

To Dorothy, cheers!

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